ALL PEOPLE ALL PLACES
HOMELESS PLAQUES
CONCEPT, ART DIRECTION
Blue plaques commemorate local famous people for their achievements. We used them to celebrate ex-homeless people who’d turned their lives around - with help from homeless charity APAP. Picked up by ITV. Trended at #3 on Reddit.
2 X CREATIVE CIRCLE GOLDS
What it did.
— Turned a 4K budget into fame for APAP
— Doubled the original fundraising goal
— Attracted more commercial opportunities for APAP.