OPEN UNIVERSITY
LIFE-CHANGING LEARNING
CONCEPT, ART DIRECTION
How do you convince a broad range of people who aren't satisfied with where they are in life, that an Open University degree could change everything? Show you understand their motivations.
What it did.
— Persuaded people to see the OU differently using their existing line
— Made people think of their own motivations
— Defined a visual direction that could be used from social to OOH.