ARRIVA
BUS LIFE TO THE MAX
CONCEPT, ART DIRECTION
For uni students, the bus is a cheap way to go out and have fun. But it’s not exactly cool. So to sell more Student Saver tickets, there was no talk of the bus. Disguised as movie posters, they encouraged students to bus life to the max and carry on their night after the movie.
What it did.
— Moved the brand into a more benefit led space rather than a practical one
— Grabbed attention with media placement
— Attracted more students to ride the bus