SPOTICAR
TRANSFER WINDOW
CONCEPT, ART DIRECTION
DIRECTOR
Me
2 x DRUM AWARDS
SPOTICAR asked for a January sales promo… without the promo. With no incentive to play with, what else happens in January? The football transfer window. Lots of bits and bobs for this idea, but pro-actively pitched these Harry Redknapp-inspired films and the client bit. I even laced up my director’s boots to get ‘em over the line.
What it did.
— Gave Spoticar an engaging social brand presence rather than just a sales one
— Tactically tapped into the transfer window to further engage the target audience
— Created an idea and tone that integrated from social to in-store