BACOFOIL
BAKERS NOT
CONCEPT, ART DIRECTION
1 x SILVER THE DRUM
Trying to stop baking paper from rolling up is like being in a Mr Bean sketch. The solution: get a grip with new Bacofoil Non-Slip. From concept, to casting ‘Mrs Bean’, to adding the wind-up toy dinosaur falling over at the end, there’s only one word to describe this project: bonkers.
What it did.
— Introduced engaging humour to a well-known brand
— Encouraged the client to re-evaluate other creative
— Ran in other European countries which wasn’t in the plan