BEYOND THE BOX
PLASTIC CORP
CONCEPT, CHARACTER DESIGN, ART DIRECTION
Single-use plastic isn’t the real enemy. It’s the companies who make it. Enter Plastic Corp to represent all those diabolical businesses. Turning them into laughable supervillains to make Beyond the Box - and cardboard packaging - the hero. We worked with an Aardman stop-motion animator and it was picked up organically by cardboard influencers.
1 x CREATIVEPOOL ANNUAL
What it did.
— Purposefully took an analogue approach to gain traction on social
— Made people aware of a brand they’d never heard of
— Gave me the experience of collaborating with a stop-motion animator