GWM 03
QUIRKY MEET QUIRKY
CONCEPT, ART DIRECTION, DESIGN
The Independent described the All-Electric ORA 03 as an “odd-looking, rare sort of cute creature.” So it made sense to speak to the type of oddballs who might like that kinda thing. The campaign went to some strange places.
What it did.
— Led and implemented a conceptual and visual brand platform for the ORA
— Introduced a tone the brand had never leant into before
— Set it apart from other electric vehicle brands