PROTYRE AUTOCARE
ONLY WHAT YOU NEED
CONCEPT, ART DIRECTION.
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Upselling. Hidden extras. Poor service. Trust in garages had broken down. But with a 4.8 TrustPilot rating, one garage was doing things differently. Cue a straight-talking brand positioning for Protyre Autocare. Trusted for what they do sell, loved for what they don’t.
What it did.
— Took an honest brand approach that was recognisable to customers
— Created an art direction platform that was simple and repeatable
— Used an OOH medium the client had never considered