LEXUS
PRIME YOUR SENSES
CONCEPT
Some people pre-ordered the Lexus LC500 14 months before it was ready to drive. The brief was to keep them excited about a car they couldn’t touch.
2 X DMA GOLDS
What it did.
— Shifted the brief strategically to make the problem the opportunity
— Met the client challenge of creating a piece of work they could be proud of
— Had a 85% success rate of customers following through to buy the car