YEO VALLEY
WHATEVER IT IS, IT’S DELICIOUS.
CONCEPT
Yeo Valley made a two-layered yogurt. They couldn’t say why. Rather than fight the confusion, we used it to sell the deliciousness in a fun way - with help from an Alexa rip-off called Daisy. Yogurt-lovers settled the debate on Insta. And the suggestive press tickled Stephen Fry, earning a big dollop of free media.
What it did.
— Regained confidence in a client sceptical of advertising
— Introduced a medium to the client they hadn’t considered
— Created rare free PR for an FMCG product