LIVING DNA
FIND YOUR 2ND TEAM
CONCEPT, ART DIRECTION, DESIGN
DIRECTOR
JONAS McQUIGGIN
Being knocked out of the World Cup makes grown adults cry. We pro-actively set up a helpline for fans with only one piece of genuine advice: quit bawling and find your 2nd team with a DNA test (provided by LivingDNA).
The idea bizarrely became big 10,000 miles away down under.